Networking Strategies in the Digital Age

nichole705
May 27
4 min read

Networking is both an art and a science, yet getting it right can prove to be more challenging than you might expect. A common mistake people make is to only network when they need something, or to expect too much from the person they’re asking for help. At its core, networking is about creating value for others and not expecting to get something in return.

For employees who are not in the office full time, digital networking is especially important.

1 – Build a strong digital network

Professional networking can help build a more successful and fulfilling career. A strong network opens doors to new possibilities and creates a feeling of belonging in your industry. To build a strong network, begin by establishing genuine connections. Attend networking events, keep in contact with former co-workers, join volunteer and alumni groups, and utilize social networking platforms to help build and grow your network.

Consistency is key. Schedule time on your calendar so you remember to do these things. And don’t forget— sometimes things happen by chance! If you read an article, hear a podcast, or see something that reminds you of someone you know, send it to them. Just saying “This made me think of you” can be a really easy and thoughtful way to stay connected.

2 – Think about ways you can help others

You can share your skills, advice and knowledge with others, even if you don’t want anything in return. This can help you build stronger friendships and work relationships. Think about what you’re good at, what you enjoy doing, and what people often ask you for help with. For example, if you’re really good at spotting mistakes, you could help someone fix their resume or edit their blog post. Or if you’re a good listener you could support someone who’s going through a difficult situation.

3 – Be intentional with your relationships

As a hybrid or remote worker, chats at the water cooler and work-based social events can be limited. Therefore you need to be intentional in order to remain visible and able to connect with team members and management. Even if it's just a few times a year, reach out to others within the organization to schedule check-ins or meetings. And if a meeting is being attended by management, be sure to listen and participate. Participation enables networking. However you should also be mindful to avoid becoming a disturbance. If you are working in the office one day, communicate with your coworkers or managers via email or text and let them know that you want to meet instead of just dropping by their workspace. Networking should follow certain protocols. Planning those discussions during lunches or breaks can be most efficient for all.

4 – Consider becoming a mentor

When an opportunity arises for mentorship, take it! Most mentoring has to happen in person and can easily be missed if you’re working remotely. You might need to seek out connections and schedule time to meet in person. When you do, be present and curious, asking questions when needed and giving your full attention. And if the opportunity arises to mentor new or inexperienced workers, take it. Mentoring offers networking opportunities for everyone involved.

5 – Build effective teams

Strong team relationships are essential for networking, but you may find it hard to bond on a personal level when office interactions are limited. Make a conscious effort to develop these relationships through chats, meet-ups and informal conversations.

6 – Attend departmental and social events

As a hybrid or remote worker, attending company or departmental events is more critical than ever. It helps break the ice with team members, both new and old, and exposes you to staff of other departments you may not otherwise interact with. As a manager, make an effort to work out schedules that maximize the possibility for greater team attendance.

7 – Attend industry events in person or virtually

More and more industry events, both local and national, are starting to be held virtually. These allow you to network with peers while remaining hybrid or remote. Try to attend conferences in person if they are held locally or within the state. Often the local or regional conferences are more affordable.

8 – Reach out to peers from other organizations

Reach out to peers outside of your company or trade. While phone calls are becoming less frequent given the complexity of schedules – especially across organizations – email is a great way to get feedback from industry-specific colleagues. Networking matters more than ever in keeping yourself visible and participating both within and outside of the organization. Don’t allow working a hybrid schedule to negatively impact your visibility.